Making a set of photos match
A set of pictures reads as a set because of what they have in common, and colour is the thing an eye notices first. Here is how far one look gets you, and where it stops.
Why one look goes a long way
Somebody scrolling a gallery is not comparing your photographs to each other carefully. They are noticing, in about a fifth of a second per image, whether the colour of one resembles the colour of the last. A run of frames that all lean slightly warm with slightly lifted shadows reads as deliberate. The same frames with three different casts between them reads as a folder.
That is why one look applied at one strength does most of the work of making a set cohere, and why it does it more reliably than adjusting each picture toward some ideal. A shared transform is shared exactly. Twelve individual judgements made over an hour are twelve slightly different judgements, and your eye drifts across that hour in ways you will not notice until the set is side by side.
On this site the mechanism is deliberately dull: the look and the strength you have chosen stay chosen when you open the next photograph. Pick once, then feed the run through one at a time, pressing D to save each one. Nothing is remembered between visits and nothing is stored anywhere — close the tab and the choice goes with it — but within a sitting it holds.
Getting the choice right first
Choose the look on the hardest frame in the set, not the prettiest. The prettiest picture will survive almost any grade; the hardest one is what decides whether the look is usable across the whole run. Usually that means the frame with the most skin in it, or the one shot under the most peculiar light.
Then check the choice against the extremes: the brightest frame and the darkest. Some looks put a colour into the shadows and a different one into the highlights, so a picture that is mostly dark and a picture that is mostly bright end up leaning opposite ways under the same table. If that happens, either move to a look with less split in it or bring the strength down until the two ends stop disagreeing.


